About

I am a Creative Systems Architect based in Dubai. In plain words, I design a brand and the digital products it lives in as one system, then I build it, so the identity, the website and the product behave as one thing rather than three handoffs.

Over ten years I have worked with aviation, hospitality, tourism and government clients in the UAE and India, including Jetex, Falcon, Queen Elizabeth 2, IHG Dubai Festival City and Kerala Tourism. The work covers brand identity, creative direction, website design, UI/UX and photography. It has been recognised with a World Travel Tech Award, an IHG AMEA Best Graphic Designer Award and an ABBY Award.

Today I run Inspirnex, a small design and development studio, and I am a co-founder of Redinc, a learning platform. I also write a newsletter about designing, building and launching your own thing.

Today

02 companies

Inspirnex

Founder

A small design and development studio.

Redinc

Co-founder

A learning platform.

Client work

2014 to 2025

Years	Client	Sector	Scope
2024 to 2025	Falcon	Private aviation	Brand identity, Creative direction, 3D visualization
2021 to 2024	Jetex	Private aviation	Creative direction, Website design, UI/UX, Photography
2018	Queen Elizabeth 2	Heritage hotel	Digital marketing, Creative direction
2015	IHG Dubai Festival City	Hospitality	Brand identity, Concept launches, Campaign design, Landing pages
2014	Kerala Blog Express	Tourism	Art direction, Branding, Digital marketing

Recognition

03 awards, 02 testimonials

Shahbaz is a seasoned creative leader with impeccable attention to detail and in-depth knowledge of many design disciplines as well as the latest technology. His exceptional talent and dedication were instrumental to conceptualizing, launching and scaling brands across different markets.

Oleg Kafarov Vice President, Jetex

His blend of creativity and technical skill consistently stood out. He has an exceptional ability to merge design, branding, and technology to ensure every project not only looks stunning but stays perfectly on brand.