Story

As a sole Creative Designer and Photographer at Jetex, I was responsible for shaping the brand’s visual identity across global campaigns, luxury collaborations, and digital platforms under the leadership of Oleg Kafarov, Vice President - Brand Marketing. My dual role combined creative direction and photography, ensuring that every campaign, activation, and digital touchpoint reflected Jetex’s luxury ethos. I also co-led the redesign of the Jetex corporate website with Wael Mckee, Creative Manager, and led the UI/UX design for GTM, Jetex’s end-to-end flight operations platform, where I translated complex aviation processes into a seamless, intuitive user experience for both internal teams and partners.

Key Campaigns & Projects

2021

Dubai Airshow & FBO Positioning

• Jetex was named the Official FBO of the Dubai Airshow 2021, and I developed creative assets and photography to showcase Jetex’s premium experience.
• My work reinforced the brand’s leadership in global private aviation.

2022

”The Great Leap” Annual Brand Review

• Designed and directed the creative identity for Jetex’s annual review, blending editorial design.
• Positioned Jetex as a thought leader shaping the future of aviation.

Guinness World Record Football Sphere

• Produced campaign visuals and photography for the 10-meter fiberglass football sphere during the FIFA World Cup season.
• The campaign created strong PR visibility and social media engagement.

Louis Vuitton Pop-up Collaboration

• Lead designer for the world’s first Louis Vuitton pop-up store inside a private jet terminal.
• Captured campaign imagery merging luxury aviation with high fashion, amplifying Jetex’s premium positioning.

2023

Wedding in the Sky

• Served as lead photographer and creative designer for the first-ever mid-air wedding aboard a Boeing 747.
• My storytelling visuals helped secure extensive global coverage.

Sustainable Aviation Fuel (SAF) Launch

• Designed creative assets and photography for Jetex’s sustainability campaign.
• Simplified complex SAF concepts into elegant, client-facing communication.

World’s First MetaFBO (Metaverse Launch)

• Directed design and visual content for the MetaFBO, the world’s first virtual private jet terminal.
• Delivered immersive visuals positioning Jetex as an innovator in aviation and digital luxury.

Abu Dhabi Flagship Terminal Launch

• Designed branding assets and produced photography for the launch of Jetex’s flagship terminal at Al Bateen Executive Airport.
• Work highlighted luxury design and Jetex’s elevated passenger journey.

Digital Projects

Reimagining the Jetex Digital Experience

• Co-led with Wael Mckee, the complete redesign of Jetex’s global website, aligning digital presence with brand luxury standards through design direction and custom imagery.

Jetex GTM - UI/UX Design for End-to-End Flight Operations

• Designed the full user interface and experience for GTM, Jetex’s primary internal and partner platform for end-to-end flight operations. Focused on simplifying complex workflows, enhancing usability, and maintaining Jetex’s luxury design ethos even in operational tools.

High-Impact HTML5 Banners - Powering Jetex’s Digital Advertising

• Led the design and development of a full suite of interactive HTML5 display banners for Jetex’s global Google Ads campaigns. These dynamic, performance-driven creatives significantly boosted engagement and contributed to measurable revenue growth across key markets.

Brand & Luxury Projects

Jetex x Assouline - Luxury Coffee Table Book

• Led the creative direction and visual storytelling for the official Jetex Assouline book, a bespoke luxury publication celebrating the brand’s journey, lifestyle, and design ethos. I curated photography, design layouts, and art direction to align with Assouline’s iconic style, producing a collector’s edition that positioned Jetex alongside the world’s most prestigious luxury brands.

Luxury Automotive Collaborations

• Aston Martin DB5 Junior & Ferrari Testa Rossa J: Designed bespoke liveries and custom detailing for two iconic mini cars - the Aston Martin DB5 Junior and the Ferrari Testa Rossa J. These exclusive creations merged classic automotive heritage with Jetex’s luxury design language, transforming the vehicles into Jetex-branded collectibles. The projects reinforced Jetex’s positioning at the intersection of private aviation, automotive culture, and lifestyle.

Results & Impact

• Reinforced Jetex’s reputation as a global premium aviation brand via cohesive visual identity and high-level activations.
• Elevated user perception and strengthened brand equity through refined creative direction across campaigns, terminals, and digital platforms.
• Improved operational usability in GTM without compromising on aesthetics or brand consistency.
• Generated media traction and social engagement through standout experiential campaigns (e.g. “Wedding in the Sky,” SAF launch).
• Extended brand visibility into adjacent luxury domains (automotive, publishing) to reflect Jetex’s lifestyle positioning.

Jetex is where luxury aviation and creative discipline intersect. Over my time, I shaped the brand’s visual backbone, led high-impact campaigns, directed photography and experiential activations, and partnered on digital systems that underlie Jetex’s operations.